Riviera reaches $84,686 funding goal for Digital Film Projection Conversion Project

Categories: Theatre News

M&T Bank Grant Will Allow Riviera to Continue Offering Movies

Pictured in Check Presentation Photo (L-R): Jim Pritchard, Riviera Theatre Director of Operations | Gary J. Rouleau, Riviera Theatre Director of Development | Mayor Arthur G. Pappas, City of North Tonawanda AND long time Riviera Theatre Volunteer | M&T Bank Delaware Sheridan Branch representatives Rene Rebmann, M&T Bank Commercial Branch Manager and Maryann Naples, Relationship Banker.

North Tonawanda, NY – The Historic Riviera Theatre and Performing Arts Center today announces M&T Bank has stepped in to close the funding gap for the industry mandated Digital Film Projection Conversion that will allow the Riviera Theatre to continue to play movies.  M&T Bank will also become the main corporate sponsor for all movie events at the Riviera Theatre for the next five years.

The Riviera Theatre was notified by the film distributors that by the end of 2014, 35mm film will no longer be supported and only digital films will be available.  The Riviera currently uses the Arc Light Projectors that have been used in the Theatre since the 1940’s.   Due to this critical development, the Riviera needs to acquire a digital film projector to continue to show current and future movies.  The current 35mm ARC projectors will be preserved within the original location of the Riviera for historic and education purposes.

The total cost of the Digital Film Projection Conversion Project is $84,686 including the equipment purchase and electrical and construction upgrades to the theatre projection booth.

Major funding for this project is provided by M&T BankThe New York State Council on the Arts and the Rotary Club of Kenmore. Generous donations from the community, patrons and local businesses also helped to reach the funding goal. The Riviera Theatre is excited to continue the long standing tradition of affordable family movie programming for the community to enjoy.


“We want to thank M&T Bank for supporting the Riviera Theatre along with our other funding partners” said Gary J. Rouleau, Riviera Theatre Director of Development.  “Over the past several years we have seen the resurgence of growth and activity in and around the theatre as we have made major improvements to the theatre and increased events, we could not have done this without the support of the community”.

As a non-profit organization the Riviera’s income is based on ticket and concession sales and funding from donations and grants. The digital projection conversion project is a critical part of hosting a wide variety of diverse events and critically needed for the sustainability of the preservation of the historic theatre.  The Riviera Theatre events include movies, comedy, live concerts, Mighty WurliTzer concerts, opera, musicals, high school graduations, dance recitals, weddings, corporate events and theatre rentals. The Riviera movie events include: Family Film Series; Summer Classic Film Series; Film Festival; Educations Films for school groups; Film Premiers; Annual movies including Rocky Horror; Big Lebowski and Stoogefest; business seminars/trainings and Silent Movie events.

The Historic Riviera Theatre is a historic, arts and cultural regional destination and a community quality of life asset.  The Riviera Theatre holds over 170 events and hosts 100,000 visitors annually.  The Riviera’s success is a direct result of the renewed economic opportunities and investment to the area and showing films is a rich part of the history of the theatre.

Without the support of M&T Bank stepping in to close the funding gap, the Riviera Theatre would not be able to continue to play movies which is a big part of the history of the theatre.  Community partners like M&T Bank; The New York State Council on the Arts and the Rotary Club of Kenmore are vital to the preservation of the Historic Riviera Theatre for future generations to enjoy.

For more information on the Historic Riviera Theatre please visit:  www.RivieraTheatre.org

For more information on M&T Bank please visit: www.mtb.com/aboutus/community/Pages/TheMTCharitableFoundation.aspx

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Riviera Theatre
Author: Riviera Theatre

Built in 1926 and listed on the National and State registers of historic places, the Riviera Theatre is a registered 501 (c)(3) not-for-profit organization. Our mission is to preserve and maintain the Historic Riviera Theatre and the Mighty WurliTzer Organ and to promote the performing arts.